Does this scenario sound familiar?
You are walking around a shopping centre, or browsing Etsy, or passing by an Apple Store. Place doesn’t matter. You look around, somewhat bored, when suddenly your eyes focus on something: THIS. IS. IT. Suddenly you can not imagine your life without Item X. How could you have survived until 30 seconds ago without owning Item X? Suddenly it feels like your entire brain has turned into one enormous WANT. You NEED Item X. For… reasons. It doesn’t really matter, why would anything matter when you WANT it so much you could suddenly turn into a 3-year-old and throw a crying strop complete with kicking the floor and hitting it with fists?
You leave the store with Item X in your bag. You already start feeling a little less excited about it, and you haven’t unpacked it yet, but you convince yourself that now your life is complete, after all you wanted it so badly, how could it be anything but the most important key thing that will unlock potential amazingness hiding right inside the box? You get home, not quickly enough, and unwrap the box, and take Item X out, and hold it and kiss it and call it George, and you fully intend to spend the rest of your life enjoying it non-stop.